What is the News?
Airports Authority of India(AAI) has launched an initiative named “‘Airport as Venue for Skilled Artisans of the Region(AVSAR)”.
What is AVSAR Initiative?
Launched by: Airports Authority of India(AAI)
Aim: To encourage the talent of craftsmen, women, and artisans and provide them with proper opportunities.
Under the initiative, space will be allocated to Self Help Groups(SHGs) at the airports for the purpose of showcasing or selling the self-made products of their specific region.
At each AAI-operated airport, an area of 100-200 square feet has been earmarked for the SHGs.
On a turn-on-turn basis, this area will be provided to the SHGs for a duration of 15 days.
Significance: The initiative will strengthen the SHGs by providing them with visibility and will prepare them to market and promote their products to a larger population from the country as well outside the country.
Source: This post is based on the article “AAI airports provide platform to local artisans for promotion through AVSAR Scheme” published in The Print on 8th April 2022.