News: The Ministry of Health and Family Welfare has launched a campaign to promote Eat Right India Movement
About Eat Right India Movement
- The Eat Right India Movement was launched by Food Safety and Standards Authority of India (FSSAI) in 2018. It is a preventive healthcare measure to trigger social and behavioural change among people.
- Aim: The movement aims to improve public health in India and combat negative nutritional trends to fight lifestyle diseases.
- Need for the Movement: India’s disease burden is shifting from communicable to non-communicable diseases and the burden of diet-related diseases such as diabetes, hypertension, and obesity is on a rise. Thus, it has become necessary to sensitise people about healthy eating.
- It is built on two broad pillars of ‘Eat Healthy’ and ‘Eat Safe’.
- It collaborates with both the demand side and supply side.
- On the demand side, it focuses on empowering citizens to make the right food choices.
- On the supply side, it nudges food businesses to reformulate their products, provide better nutritional information to consumers and make investments in healthy food
- It brings together three ongoing initiatives of FSSAI:
- Safe and Nutritious Food Initiative which focusses on social and behavioural change around food safety and nutrition at home, school, workplace and on-the-go
- The Eat Healthy Campaign which focusses on reduction of high fat, sugar and salt foods in the diet
- Food Fortification which focuses on promoting five staple foods-wheat flour, rice, oil, milk and salt that are added with key vitamins and minerals to improve their nutritional content.
- The movement is aligned with the government’s flagship public health programmes such as POSHAN Abhiyaan, Anemia Mukt Bharat, Ayushman Bharat Yojana and Swachh Bharat Mission.
Food Safety and Standards Authority of India (FSSAI):
- Food Safety and Standards Authority of India (FSSAI) is a statutory, autonomous body established under the Ministry of Health & Family Welfare
- FSSAI is responsible for protecting and promoting public health through the regulation and supervision of food safety