- Content must me in own language as far as possible
- Use simple language
- Use active voice instead of passive voice. Which means do not write something like Ram’s bread by stolen by Shyam. Write – Shyam stole Ram’s bread.
- Use the tools of trinity to put across a point. Example – instead of saying there have been several factors/ reasons, say there have been 3 reasons / 4 factors / 7 outcomes. Numbers before points make it easier for the reader to grasp your content. It gets etched in their minds
- Use simple sentences. For example instead of writing below
Ravi went to Hyderabad which is the city of Nawabs to have Biryani which is his favourite food, on an office weekened holiday to celebrate his birthday with friends
This can be written better as
Ravi went to Hyderabad. Hyderabad is the city of Nawabs. He went there to have Biryani – his favourite food. He went there on an office weekened holiday to celebrate his birthday with friends