ICCR launches Kala Vishwa campaign

Source: Deccan Herald

What is the News?

Indian Council for Cultural Relations(ICCR) has launched a new campaign called ‘Kala Vishwa’.

About Kala Vishwa Campaign:

  • Kala Vishwas is a campaign that aims to reach out to traditional folk artists, local artists/artisans coming from rural areas. It will give them an opportunity and a platform to perform, especially during the challenging time of COVID-19.

About ICCR:

  • The Indian Council for Cultural Relations(ICCR) is an autonomous body under the administrative control of the Ministry of External Affairs.
  • Founded in: It was founded in 1950 by Maulana Abul Kalam Azad who was the first Education Minister of independent India.
  • Objectives:
    • To actively participate in the formulation and implementation of policies and programmes pertaining to India’s external cultural relations
    • To foster and strengthen cultural relations and mutual understanding between India and other countries
    • To promote cultural exchanges with other countries and people, and to develop relations with nations.
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