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Management Syllabus

Management Optional-Syllabus

MANAGEMENT
The candidate should make a study of the concept of development of Management as science and
art drawing upon the contributions of leading thinkers of management and apply the concepts to the
real life of government and business decision-making keeping in view the changes in the strategic and
operative environment.

PAPER-I

1. Managerial Function and Process :
Concept and foundations of management, Evolution of Management Thoughts; Managerial
Functions—Planning, Organizing, Controlling; Decision-making; Role of Manager, Managerial skills;
Entrepreneurship; Management of innovation; Managing in a global environment, Flexible Systems
Management; Social responsibility and managerial ethics; Process and customer orientation;
Managerial processes on direct and indirect value chain.

2. Organisational Behaviour and Design :
Conceptual model of organization behaviour; The individual processes—personality, values
and attitude, perception, motivation, learning and reinforcement, work stress and stress
management; The dynamics of Organization behaviour—power and politics, conflict and
negotiation, leadership process and styles, communication; The Organizational
Processes—decision-making, job design; Classical, Neoclassical and Contingency approaches to
organizational design; Organizational theory and design—Organizational culture, managing
cultural diversity, learning Organization; Organizational change and development; Knowledge
Based Enterprise—systems and processes; Networked and virtual organizations.

3. Human Resource Management :
HR challenges; HRM functions; The future challenges of HRM; Strategic Management of
human resources; Human resource planning; Job analysis; Job evaluation, Recruitment and
selection; Training and development; Promotion and transfer; Performance management;
Compensation management and bnenefits; Employee morale and productivity; Management of
Organizational climate and Industrial relations; Human resources accounting and audit; Human
resource information system; International human resource management.

4. Accounting for Managers :
Financial accounting—concept, importance and scope, generally accepted accounting
principles, preparation of financial statements with special reference to analysis of a balance sheet
and measurment of business income, inventory valuation and depreciation, financial statement
analysis, fund flow analysis, the statement of cash flows; Management accounting concept, need,
imporance and scope; Cost accounting—records and processes, cost ledger and control accounts,
reconciliation and integration bwtween financial and cost accounts; Overhead cost and control, Job
and process costing, Budget and budgetary control, Performance budgeting, Zero-base budgeting,
relevant costing and costing for decision-making, standard costing and variance analysis, marginal
costing and absorption costing.

5. Financial Management :
Goal of Finance Function. Concepts of value and return. Valuation of bonds and Shares;
Management of working capital : Estimation and Financing; Management of cash, receivables,
inventory and current liabilities; Cost of capital ; Capital budgeting; Financial and operating
leverage; Design of capital structure: theories and practices; Shareholder value creation: dividend
policy, corporate financial policy and strategy, management of corporate distress and restructuring
strategy; Capital and money markets: institutions and instruments; Leasing hire purchase and
venture capital; Regulation of capital market; Risk and return: portfolio theory; CAPM; APT;
Financial derivatives: option, futures, swap; Recent reforms in financial sector.

6. Marketing Management :
Concept, evolution and scope; Marketing strategy formulation and components of marketing
plan; Segmenting and targeting the market; Positioning and differentiating the market offering;
Analyzing competition; Analyzing consumer markets; Industrial buyer behaviour; Market research;
Product strategy; Pricing strategies; Designing and managing Marketing channels; Integrated
marketing communications; Building customer staisfaction, Value and retention; Services and
non-profit marketing; Ethics in marketing; Consumer protection; Internet marketing; Retail
management; Customer relationship management; Concept of holistic marketing.

PAPER-II

1. Quantitative Techniques in Decision-making :
Descriptive statistics—tabular, graphical and numerical methods, introduction to probability,
discrete and continuous probability distributions, inferential statistics-sampling distributions,
central limit theorem, hypothesis testing for differences between means and proportions,
inference about population variances, Chisquare and ANOVA, simple correlation and regression,
time series and forecasting, decision theory, index numbers; Linear programming—problem
formulation, simplex method and graphical solution, sensitivity analysis.

2. Production and Operations Management :
Fundamentals of operations management; Organizing for production; Aggregate production
planning, capacity planning, plant design: process planning, plant size and scale of operations,
Management of facilities; Line balancing; Equipment replacement and maintenance; Production
control; Supply, chain management—vendor evaluation and audit; Quality management; Statistical
process control, Six Sigma; Flexibility and agility in manufacturing systems; World class
manufaturing; Project management concepts, R&D management, Management of service
operations; Role and importance of materials management, value analysis, make or buy decision;
Inventory control, MRP; Waste management.

3. Management Information System :
Conceptual foundations of information systems; Information theory; Information resource
management; Types of information Systems; Systems Development—Overview of Systems and
Design; System Development management life-cycle, Designing online and distributed
environments; Implementation and control of project; Trends in information technology;
Managing data resources—Organising data. DSS and RDBMS; Enterprise Resource Planning
(ERP), Expert systems, e-Business architecture, e-Governance; Information systems planning,
Flexibility in information systems; User involvement; Evaluation of information systems.

4. Government Business Interface :
State participation in business, Interaction between Government, Business and different
Chambers of Commerce and Industry in India; Government’s ploicy with regard to Small Scale
Industries; Government clearances for establishing a new enterprise; Public Distribution System;
Government control over price and distribution; Consumer Protection Act (CPA) and The Role of
Voluntary Organizations in protecting consumers’ rights; New Industrial Policy of the Government :
liberalization, deregulation and privatisation; Indian planning system; Government policy
concerning development of Backward areas/regions; The Responsibilities of the business as well
as the Government to protect the environment; Corporate Governance; Cyber Laws.

5. Strategic Cost Management :
Business policy as a field of study; Nature and scope of strategic management, Strategic intent,
vision, objectives and policies; Process of strategic planning and implementa-tion; Environmental
analysis and internal analysis; SWOT analysis; Tools and techniques for strategic analysis—Impact
matrix: The experience curve, BCG matrix, GEC mode, Industry analysis, Concept of value chain;
Strategic profile of a firm; Framework for analysing competition; Competitive advantage of a firm;
Generic competitive strategies; Growth strategies—expansion, integration and diversification;
Concept of core competence, Strategic flexibility; Reinventing strategy; Strategy and structure;
chief Executive and Board; turnaround management; Management of strategic change; Strategic
alliances, Mergers and Acquisitions; Strategy and corporate evolution in the Indian context.

6. International Business :
International Business Environment : Changing composition of trade in goods and services;
India’s Foreign Trade: Policy and trends; Financing of International trade; Regional Economic
Cooperation; FTAs; Internationalisation of service firms; International production; Operation
Management in International companies; International Taxation; Global competitiveness and
technological developments; Global E-Business; Designing global organisational structure and
control; Multicultural management; Global business strategy; Global marketing strategies; Export
Management; Export-Import procedures; Joint Ventures; Foreign Investment: Foreign direct
investment and foreign portfolio investment; Cross-border Mergers and Acquisitions; Foreign
Exchange Risk Exposure Management; World Financial Markets and International Banking;
External Debt Management; Country Risk Analysis.

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