Why in News:
Gujarat CM has announced the tourism policy for 2021-25. It seeks to make Gujarat a hub of “MICE” tourism.
What is MICE Tourism?
- The “MICE” is an acronym that stands for “Meetings, Incentives, Conferences and Exhibitions”. It is a version of business tourism that draws domestic and international business tourists to a destination.
What are the salient features of MICE tourism policy?
- International Events: Policy has announced an assistance of Rs 5,000 to the event organiser per overnight stay of foreign participant. Incentives are subject to an upper limit of Rs 5 lakh.
- Domestic Events: For domestic events, the policy promises financial assistance of Rs 2 lakh per event, capped at three events per organiser per year.
- Big Convention Centres: The policy promises 15% capital subsidy on the eligible capital investment for building big convention centers. Centers are required to organize big national and international conferences.
- Land on Lease: The policy also promises land on lease, if required. A precondition to avail the incentive is that the convention centre should have at least one hall that can seat a minimum of 2,500 persons.
Which tourist attractions is the policy promoting?
Some of the tourist attractions are:
- Statue of Unity, the world’s tallest statue
- Gir, the only home of the Asiatic lion;
- Girnar ropeway, Asia’s longest;
- Ahmedabad, the first UNESCO World Heritage City in India;
- Lothal, the earliest known dock in the world, and India’s first port city;
- Dholavira, a showcase of the urban civilisation of the Indus Valley;
- Shivrajpur, one of India’s ‘Blue Flag’ beaches; and
- India’s first seaplane service from the Sabarmati Riverfront in Ahmedabad to the Statue of Unity in Kevadia.