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Source: The post is based on the article “Ministry of Tourism has formulated a National Strategy and Roadmap for Medical and Wellness Tourism in order to boost Medical Tourism in the country” published in PIB on 20th March 2023.
What is the News?
The Ministry of Tourism has formulated a National Strategy and Roadmap for Medical and Wellness Tourism in order to boost Medical Tourism in the country.
What is the National Strategy and Roadmap for Medical and Wellness Tourism?
Aim: To provide an institutional framework, strengthen the ecosystem for medical and wellness tourism, develop a brand and ensure quality assurance.
Key Pillars of the strategy: The strategy has identified the following key pillars:
– Develop a brand for India as a wellness destination
– Strengthen the ecosystem for medical and wellness tourism
– Enable digitalization by setting up an Online Medical Value Travel (MVT) Portal
– Enhancement of accessibility for Medical Value Travel
– Promoting Wellness Tourism
– Governance and Institutional Framework
What are the Steps taken for the Promotion of Medical and Wellness Tourism?
The Ministry of Tourism, releases global print, electronic and online media campaigns in important and potential markets overseas, under the ‘Incredible India’ brand line.
‘Medical Visa’ has been introduced, which can be given for specific purposes to foreign travellers coming to India for medical treatment.
‘E- Medical Visa’ and ‘E-Medical Attendant Visa’ have also been introduced for 156 countries. In this, triple entry is permitted and extension may be granted up to 6 months on case to case basis.
The Ministry of Tourism provides financial Assistance under Market Development Assistance Scheme to Medical Tourism Service Providers accredited by National Accreditation Board for Hospitals & Healthcare Providers (NABH) for participation in Medical/ Tourism activities.