MoHUA launches one brand -‘SonChiraiya’ – for Urban SHG products

Source: PIB

What is the News?

The Ministry of Housing and Urban Affairs has launched ‘SonChiraiya’.

About SonChiraiya:
  1. SonChiraiya is a brand and logo for the marketing of urban Self-Help Group (SHG) products. 
  2. This will help in improving visibility and global access for the products made by urban SHG women.

Deendayal Antyodaya Yojana – National Urban Livelihoods Mission (DAY-NULM) has focussed on equipping the urban poor women with adequate skills and opportunities and enabling them to promote sustainable micro-enterprises.

Click here to read about DAY-NULM

Portal for Affordable Credit and Interest Subvention Access (PAiSA):
  1. It is a centralized IT platform which simplifies and streamlines the release of interest subvention under the DAY-NULM.
  2. It offers end to end online solution for processing, payment, monitoring and tracking of interest subvention claims from banks on a monthly basis
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