PCRA launches ‘SAKSHAM’ campaign for green and clean energy awareness

News: Petroleum Conservation Research Association (PCRA) has launched a month-long campaign “SAKSHAM”.


  • SAKSHAM: It is a people-centric fuel conservation mega campaign that aims to highlight the adverse health and environmental impacts of increasing carbon footprints. The idea is to convince consumers to switch to cleaner fuels and bring in behavioral change to use fossil fuel intelligently.
  • Campaign: The campaign through various pan-India activities such as cyclothon, farmer workshops, seminars, painting competition, CNG vehicle driving contest will spread awareness among masses about the advantages of using clean fuels.
  • Seven Key Drivers: The campaign will also spread awareness about 7 key drivers that the Prime Minister mentioned saying that collectively these would help India move towards cleaner energy.
    • The key drivers include 1) moving towards a gas-based economy, 2) cleaner use of fossil fuels 3) greater reliance on domestic sources to drive biofuels 4) achieving renewable targets with the set deadlines 5) increased use of electric vehicles to decarbonize mobility 6)increased use of cleaner fuels like Hydrogen and 7) digital innovation across all energy systems.

Additional Facts:

  • PCRA: It is a registered society set up under the aegis of the Ministry of Petroleum & Natural Gas.
  • Objective: As a non-profit organization, PCRA is a national government agency engaged in promoting energy efficiency in various sectors of the economy.
  • Functions: It helps the government in proposing policies and strategies for petroleum conservation aimed at reducing excessive dependence of the country on oil requirements.

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