About Broadcast Audience Research Council (BARC)

BARC was established as an autonomous ‘not for profit’ body duly registered under the Companies Act, 2013. BARC was constituted comprising representatives from all relevant industry associations being Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI). BARC India owns and manages a transparent, accurate, and inclusive TV… Continue reading About Broadcast Audience Research Council (BARC)