Union Agriculture Minister launches Platform of Platforms(POP) under eNAM

Source: The post is based on the articleUnion Agriculture Minister launches Platform of Platforms(POP) under eNAMpublished in PIB on 14th July 2022

What is the News?

The Union Minister of Agriculture and Farmers Welfare has launched the Platform of Platforms (POP).

What is Platform of Platforms(POP)?

It has been launched under the National Agriculture Market(e-NAM).

Aim: The platform intends to promote trade & marketing of agricultural produce wherein farmers will be facilitated to sell the produce outside their state borders.

Features: e-NAM integrates the platform of Service Providers as “Platform of Platforms” which includes Logistics Service Provider, Quality Assurance Service Provider, Warehousing Facility Service Provider and other services such as e-commerce, international agri-business platforms, barter, private market platforms among others.

Benefits: The inclusion of various service providers gives the users of the platform options to avail services from different service providers. 

– It also enables farmers, FPOs, traders and other stakeholders to access a wide variety of goods and services across the agricultural value chain through a single window thereby giving more options to the stakeholders. 

– The platform will also help increase farmers’ digital access to multiple markets and bring transparency to business transactions.

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